There is always a temptation to add more features to a website. After all, if you like the Internet and the many features you find on other peoples sites then you will probably feel that you should have them on yours. The other problem is that when you work on a website for a while you start to think that your site is getting old fashioned and needs spicing up a little.
Please try to avoid this disease because it can be fatal to a church website.
Only add features that are necessary to meet your website aims and only if they are not distracting from those aims.
You have thought about the main aims of your website haven’t you? If you haven’t then you need to because without aims your site will become bloated and unusable.
If you need some help thinking this through then I’ve attempted to make a list of all the different kinds of Christian websites are and what some of their aims might be here.
I think most church websites fall into the kingdom supporting category and this means that they primarily help other Christians and church members find out what is happening at the church. The sad truth is that very few people who are seeking faith will come directly to a church website – unless they are trying to find out about your church and how to attend it. Of course there is opportunity to encourage people who come to your website to explore the Christian faith through the many good websites that exist. You can easily give links to that information from your website.
So focus on your aims and only add the absolute minimum features that you need to meet that aim. I say absolute minimum because the more features you add the more choices people have and when people have too many choices they simply choose not to.
In the last local elections in my area I have to vote for 3 people and I had a choice of about 40 names (or at least it felt like 40). I did vote but only because my convictions made me – given a choice like this without a good reason to choose I would simply have walked away.
This is exactly what people will do if they are given too many choices. Only the dedicated will bother to try and find the choice that suits them.
Also too many features are a distraction from the main content of a website. Did you know that peripheral vision is as important as where your vision focuses when you navigate a website? If you have things flashing or moving or more exciting on the edges of your content then people will want to look at them and not the content. Of course this makes the content pointless and content is what a website is all about.
So keep the features down to what you need.
admin Don't do this church, church website