You can read about it here …

I think they did this in just the right way and here are my suggestions for why this worked

1. They had a specific even to invite people to
2. They used Christmas as an event that people want to celebrate (I can never understand why churches don’t advertise more around Christmas)
3. They were prepared to spend money (you have to be prepared to spend on ventures like this – by all means set a budget but unless you are prepared for spending at least a reasonable amount you will find that your adverts won’t seen enough to be effective).
4. They issued tickets (this gives people a reason to respond and you must encourage people to respond in some way otherwise they will take the “that’s interesting I might go to that” approach but of course they then forget about it or something else pushes your event out of the way.
5. Afterwards they encouraged people to come to regular church events (I am often amazed when special church events offer no encouragement to visit regular church – seems like a very basic thing to do and by all accounts a lot of people are just waiting to be asked).

Have you used Facebook Ads and did they work?