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Remember that everyone who visits your site is a person

June 25th, 2009

In my youth I loved gadgets. I thought that the best T.V./Stereo/Camera/etc was the one with the most lights and if they flashed in different colours it was like going to heaven. I then learned that perhaps the best ones might be the ones with the least amount of flashy lights – after all if they need flashy lights perhaps it’s to cover up how bad they are. I now know that it has nothing to do with the lights at all – it is how good they work. There is still a bit of me that likes the flashy lights though!

One of the things it is easy to forget is that a web site is not about features it is in fact about people. I visit an awful lot of web sites (and believe me some of them are awful) and too often they seem to revolve around the gadgets. I get this a lot from customers as well who always want the latest gadget that they heard about on the T.V.

The point is that gadgets are nice but only if they help you get the message of your web site across.

A web site is about the people who will read it and not the technology. Too often gadgets and new “features” get in the way of the message itself.

Perhaps I’m just getting old but for me the importance of the Internet is not the technology that drives it but the people it connects.

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