Facebook Ads fill church
February 22nd, 2010
Came across a story about a church (in USA) that used Facebook Adverts as a way to bring people to their church for their Christmas celebrations.
I think they did this in just the right way and here are my suggestions for why this worked
- They had a specific even to invite people to
- They used Christmas as an event that people want to celebrate (I can never understand why churches don’t advertise more around Christmas)
- They were prepared to spend money (you have to be prepared to spend on ventures like this – by all means set a budget but unless you are prepared for spending at least a reasonable amount you will find that your adverts won’t seen enough to be effective).
- They issued tickets (this gives people a reason to respond and you must encourage people to respond in some way otherwise they will take the “that’s interesting I might go to that” approach but of course they then forget about it or something else pushes your event out of the way.
- Afterwards they encouraged people to come to regular church events (I am often amazed when special church events offer no encouragement to visit regular church – seems like a very basic thing to do and by all accounts a lot of people are just waiting to be asked).
Have you used Facebook Ads and did they work?
