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Mobile Web usage more popular than Newspaper

March 5th, 2010

1104507_70670260Apparently we are now spending more time looking at the web on our hand held devices than we do reading a newspaper or looking at magazines.  According to some reasearch done by the European Interactive Advertising Association (EIAA), the average European users will spend approximately 6.4 hours a week browsing the web from a mobile device. In contrast, they will only spend 4.8 hours reading a newspaper or 4.1 hours with a magazine.

Of course the research doesn’t tell us what people are looking at on their mobiles and it seems to be an advert for selling mobile advertising but the results are not really very surprising.

Here is the full story …

I have heard mobile fans declaring that the mobile will be THE way to browse the web in the future but I personally feel that the limitations of very small screens will never supplant the need for a computer with a nice big screen. I think there is a certain irony in the fact that just when computer screens have reached reasonable sizes there are some who want us to go to an ultra small screen instead. Does anyone else remember the days of 12 inch text only screens in green and white?

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